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Our Story

Tsu Yinn is the Founder and Creative Director of her jewellery brand tsuyinn.com, which comprises of her handmade label ‘tsuyinn’, her 18k fine jewellery label ‘FINE by Tsu Yinn’ and her side hobby ‘Resin by Tsu Yinn’. 

Created and driven by her intrinsic passion for jewellery since her teens, Tsu Yinn made her own beaded necklaces as a teenager and was called  a “Christmas tree” by her own mum for wearing way too many accessories.  Fast forward about 2 decades, Tsu Yinn decided to pick up a pair of pliers to create her first pair of earrings because she envisioned earrings that she wanted but couldn’t find in the shops. It started as a hobby while she kept her corporate day job as an in-house counsel. 10 years later, with some encouragement from her husband, she decided to quit her day job and take the plunge to work on jewellery full time.  She continued to work on handmade jewellery but longed to start her own fine jewellery label.  With a lot of luck, she discovered a team of craftsmen whom she shares great chemistry with and FINE By Tsu Yinn was created.  Much of her time is now spent at FINE By Tsu Yinn but she hopes to be able to pick up her pliers again soon to create more handmade pieces. 

Tsu Yinn runs a business where customers become her friends, and employees become her family. Tsu Yinn is a mother of 3 young children so she tries to meet customers in the morning during school term when the kids are in school, and only takes one Saturday slot on weekends.  She makes no apologies for putting her family first and doesn’t think anyone should.  She designs with all her heart and every single piece comes with a bit of her personality.  She loves meeting new people and sharing her love for jewellery, and can’t wait to design for YOU.

 

Our Mission & Vision

 

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